Singapore | 2019

NOW

Eye-opening pop-up store: bridging the gap between young consumers
and modern retail trends for Eye Care Professionals

Overview

Transitions was seen as functional but old-school.
The challenge was to reframe the brand for a new generation while equipping Eye Care Professionals
with tools to stay relevant in a fast-changing market.

Idea


A retail-inspired pop-up that felt more like a fashion space than a healthcare activation.
A place to explore, ask questions, and see Transitions lenses in a whole new light — through the eyes
of Gen Z and Millennial style-seekers.

Experience

The store offered real-time feedback, curated interactions, and hands-on learning for ECPs.
By stepping into their audience’s world, professionals gained insights to better connect, recommend, and inspire
— bridging clinical trust with lifestyle appeal.