A recycled paper collection by Fedrigoni that puts nature at the heart of design — bringing Fedrigoni’s sustainability vision to life, simply and beautifully.
Overview
Inspired by nature’s balance, Materia Viva celebrates a more thoughtful way of creating. It’s a global story told with local soul — rooted in Italian heritage, ready for the world.
Idea
Let the paper speak — through texture, touch, and story. Materia Viva is more than a product — it’s a call to reconnect with the materials that shape our world.
Experience
From a tactile swatchbook to a dynamic landing page and booth, Materia Viva unfolds across digital and physical touchpoints. Each paper is ready to explore, customize, and make your own — wherever you are.
