Poland | 2022

AI-LED CLAIMS

In partnership with Microsoft, Accenture launched the AI-Led Claims Platform
— a breakthrough in insurance tech that humanizes the claims process
through empathy-driven innovation.

Overview


Claims are often associated with stress, loss, and complexity.
We set out to shift that narrative — by making a disruptive platform feel simple, empowering, and easy to trust.
This wasn’t just about explaining tech — it was about rethinking the way we talk about it.

Idea


Speak human. Act human.
From UX and design to storytelling and tone, every touchpoint was built to feel natural, clear,
and inclusive. To amplify the message, we created ClaimBox — a content series spotlighting real voices
and real perspectives on the future of AI in care-driven industries.

Experience


A full suite of human-centric design tools — from intuitive interfaces and visual storytelling
to a branded content platform.

Result


Industry recognition, user engagement, and a position among the Top 120 innovations in Poland’s Digital Valley
— proof that empathy and tech can (and should) go hand in hand.