Bangkok, Manila | 2019

STRANGER THINGS 3

Netflix takes viewers on an '80s time-travel adventure,
transforming cinemas for Stranger Things 3 in Asia

Overview

To launch the latest season of Stranger Things 3, Netflix went beyond trailers and posters.
The goal: fuel fan obsession and make every screening feel like a full-on throwback experience.
Enter the world of arcades, neon, mixtapes… and monsters.

Idea



Turning nostalgia into narrative, and fans into participants, we built a world that blurs the line between
screen and scene — and brings the Stranger universe closer than ever.

Experience


From cinema lobbies to curated photo ops, visitors stepped through Hawkins High and Starcourt Mall
before even hitting their seats. Every detail was a memory trigger, designed to delight, disorient, and drop them straight
into the heart of the story — one Demogorgon scream at a time.