Singapore | 2019

WEIRDOUGH
BAKERY

Introducing the new Ben & Jerry's Cookie Dough Core flavours to Singapore consumers.
We were responsible for developing a campaign idea that can live in ATL, PR,
digital and sampling activation.

In Asian culture, consuming raw cookie dough is often frowned upon, and to be fond of cookie dough
makes you a little different from the norm. To do so, we have created The WeirDough Bakery
— a fantastical world of cookie dough made to celebrate WeirDoughs.