Breaking the rules of a typical press launch, Netflix brought Bard of Blood to life through a high-stakes, high-adrenaline experience that made the press part of the story.
Overview
To match the energy of Netflix’s espionage thriller, we swapped red carpets for rescue missions. In the heart of Mumbai, a full-blown covert ops setup turned the media into operatives — with only one way out: complete the mission.
Idea
A chopper’s gone down in enemy territory. To escape, the press had to survive a live-action extraction — from polygraph interrogations and laser vaults to firefights and locked doors. No shortcuts. No press kits. Only earned access.
Experience
Inside Phoenix Mall, custom-built escape rooms recreated the tension and pace of the series. Timed missions, actor-led scenes, tactical challenges, and exclusive rewards made this launch unforgettable — and the story impossible to ignore.
