France | 2016

FEEL EVERYTHING

Bringing a new kid on the block, ready to show the world
its true colours as the official sponsor of the Euro Cup UEFA 2016

Overview


While Hisense is a household name in Asia, Europe was unfamiliar territory.
The challenge? Build instant credibility in a crowded market — not by acting big, but by showing up real.
So we turned to the streets, where talent speaks louder than reputation.

Idea


This wasn’t about logos on a pitch — it was about earning respect.
We teamed up with London’s street footballers to tell a story of power, perseverance, and rise.
Set in a neighborhood often overlooked, the campaign mirrored Hisense’s own journey:
underestimated at first, unforgettable by the end.

Experience


The campaign unfolded across gritty street courts and vibrant digital content.
With a high-energy film, and a tone grounded in authenticity, we brought the brand’s personality to life
— full of colour, confidence, and edge. Hisense didn’t just sponsor the Euro. It made a statement.